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What is Staging?

Why Stage?

Staging Articles

Staging Tips


What is Staging?

~Staging is a way of marketing your house so it will sell faster and for the best possible price in the current market. When a home is Staged it is no longer viewed as a "home" it becomes a product.

~Staging appeals to the widest range of buyers, and helps them envision themselves living in the house. It is the art of presenting your house in the best possible way in order to ensure that the Buyer's first impression is a positive and lasting one. When you Stage a house there is a delicate balance of de-personalizing, de-cluttering, rearranging, and in some cases bringing items in. The goal is to create a warm and inviting atmosphere while featuring the Selling Points of your house.

 ~Staging is a proven benefit in any market, for all types of houses and in all price ranges. It can be a few simple changes with no cost or an investment with many aspects of improvement. When making the choice to Stage your house, your Staging budget should be based on the equity that you have in the property and your financial situation. An Honest and Professional Stager can help you decide the best way to invest in Staging by weighing what will bring the highest return.

Is there a difference between Staging and Decorating?

There is a difference between Staging and Decorating. Staging focuses on highlighting the architecture, flow and space of your house by strategically placing furniture and items in a way that will appeal to the widest range of buyers. Decorating focuses on styling a space to make it more personal to your tastes. When making your decision to hire a Stager be sure that selling your house, not the rental inventory, is the priority of the Professional that you decide to work with.

Is it better to leave rooms empty?

No. Most Buyers have a difficult time envisioning how their furniture would fit or look in a room when there is nothing to compare it to. When a room is furnished correctly it not only feels more comfortable, it appears larger. Space Sells, when a room seems large and feels inviting at the same time. Staging gives the Buyer a reference point and helps them envision themselves Living in the space.


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